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How PulsarGTM compares with the alternatives

Most teams already have some of this covered: Salesloft's own features, Clay, a provider's integration, or a spreadsheet. Here's what each does well, where PulsarGTM adds to it, and how they work together. No scorecards: each tool's own documentation is linked so you can check.

Updated 26 October 2026 · By the PulsarGTM team

In short
  • PulsarGTM works alongside Salesloft and Clay, not instead of them
  • It starts from what happens in Salesloft (a cadence add, a logged call) and writes the answer back to the record
  • It's one plan for five jobs, at £100 a month for the whole team

Salesloft on its own

What it does well: cadences, the dialler, call logging, its own analytics (including a team Best Time to Call chart), automation rules and CSV imports. See the Salesloft help centre.

Where PulsarGTM adds: it uses the same data to do the jobs around it. Each person's best number and best time on their record, alerts when a caller ID stops connecting, Last Connected dates and roll-ups kept current, imports with a full preview and a 30-day undo, and per-rep numbers per working day.

Together: reps keep working in Salesloft. PulsarGTM only adds fields and fixes to the records they already use.

Clay's Salesloft integration

What it does well: Clay's guide describes actions that run from a Clay table: create, look up and update Salesloft people and accounts, and add people to an existing cadence (Clay University). It's a strong way to build and research a list in Clay, then push it into Salesloft.

Where PulsarGTM adds: it runs the other way, starting from Salesloft. When someone joins a cadence you've switched on, PulsarGTM sends them to your Clay table and writes Clay's answer back to any Salesloft field or a note, with run-if rules, a row count and a warning before the table fills up. It can also import finished rows from a Clay table with a preview and undo.

Together: build lists in Clay and push them in, then let PulsarGTM send each person back to Clay at the moment they join a cadence. See how to connect Clay and Salesloft.

A data provider's own Salesloft integration

What it does well: many providers offer a way to send contacts from their own tool into Salesloft. If you use one provider and reps enrich one contact at a time, that can be enough.

Where PulsarGTM adds: several providers in the order you choose, run automatically when people join a cadence, stopping at the first find, on your own keys with no markup. Every find is logged by provider, step and cost, and Pulsar Connect shows whose numbers actually connect. See the 19 providers.

Together: keep your provider accounts and add their API keys. PulsarGTM calls them on your credits.

Spreadsheets and exports

What they do well: anything, once. A one-off territory change or a list clean-up is often quickest in a sheet.

Where PulsarGTM adds: the jobs that come back every week. Imports that match records without Salesloft IDs and show every change first, recurring imports from a Google Sheet, fields that never need a refresh, and the Monday report that's already built.

When PulsarGTM isn't the right fit

  • You don't use Salesloft. PulsarGTM only works with Salesloft today.
  • Nobody on the team has Salesloft's Admin role, so Salesloft can't be connected.
  • You want a contact database to buy data from. PulsarGTM doesn't sell data; it uses the providers you already have.

Product names are trademarks of their owners. PulsarGTM is independent and isn't affiliated with or endorsed by them.

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