Why your Salesloft calls show as "Spam Likely", and what to do
Mobile networks and the call-analytics companies behind them label numbers as spam based on call patterns, complaints and how calls are signed. When one of your caller IDs is labelled, its connect rate drops sharply while the same reps keep connecting on their other numbers.
- In the US, call-reputation services such as Hiya, First Orion and TNS feed the labels many networks show
- The tell-tale sign is one caller ID connecting far less than the same reps' other numbers, over the same period
- Register your numbers, pace your calling, and retire numbers that stay flagged
Why numbers get labelled
Networks and handset apps try to protect people from unwanted calls. In the US, three call-analytics companies, Hiya, First Orion and TNS, supply much of the labelling for the big mobile networks. They look at things like how many calls a number makes, how short they are, how often people decline or report them, and whether calls are properly signed (STIR/SHAKEN).
Salesloft's own guidance frames it as reputation: every call either builds or wears down your number's standing with the carriers (Salesloft community).
How to spot a flagged number
You rarely get told. The sign is in your call data: a caller ID that was connecting normally suddenly connects much less, while the reps using it still connect at their usual rate on other numbers. Comparing a number against the same reps' other numbers matters, because otherwise a weak week or a hard list looks the same as a spam label.
What to do
- Register your numbers. The Free Caller Registry passes your business numbers, name and call category to Hiya, First Orion and TNS at no cost. It helps, but doesn't guarantee a number won't be labelled.
- Check the label directly. Hiya's business portal lets you see how your numbers are labelled. Some networks also have feedback forms for wrongly labelled numbers.
- Pace your calling. Very high volumes of short calls from one number look like spam. Spread calls across enough numbers.
- Don't churn numbers constantly. New numbers have no reputation either. Rotate on purpose, not by reflex.
- Retire numbers that stay flagged and move their reps to numbers that are connecting well.
Spam labelling is mostly a US network practice. In the UK and elsewhere, handset apps and some networks label calls too, so the same habits help.
Pulsar Connect compares each caller ID with what the same reps get on their other numbers, and sends a Slack or email alert when one suddenly stops connecting, naming the reps to move and healthy numbers to move them to. See Pulsar Connect
Related guides
- Finding the best time to call in Salesloft
- Salesloft data glossary
- Salesloft enrichment: the options compared
- Salesloft connect rate: how to measure it and raise it
Product names are trademarks of their owners. PulsarGTM is independent and isn't affiliated with or endorsed by them.
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