Salesloft enrichment: the options compared
Salesloft enrichment means filling in missing phone numbers and email addresses on Salesloft people, so every step of a cadence can run. Teams do it in one of three ways: a data provider's own integration, a Clay table, or a waterfall that asks several providers in order.
- A person with no phone can't be called, and one with no email can't be emailed, so missing data quietly removes steps from your cadences
- A single provider's integration is simplest; Clay is the most flexible; a waterfall gets the most coverage for the least spend
- Whatever you use, check it fills blanks without overwriting good data, and records which source found each number
Why enrichment matters in Salesloft
Cadences only work if the data does. When someone is added to a cadence without a phone number, every call step for them is wasted, and without an email the email steps can't send. Nobody notices one person at a time; across a quarter it's a real share of your pipeline.
The three options
1. A data provider's own Salesloft integration
Many providers let you find contacts in their own tool and push them into Salesloft. It's the simplest route if you use one provider and your reps are happy to look people up.
- Good for: teams with one provider and a manual, rep-led workflow.
- Watch for: one provider's coverage only, and lookups that depend on someone remembering to do them.
2. A Clay table that pushes into Salesloft
Clay can combine many data sources and AI steps in one table, and its Salesloft integration can create or update people and add them to a cadence (Clay's documentation).
- Good for: building new, researched lists outside Salesloft.
- Watch for: people already in Salesloft, who need sending to Clay and their answers bringing back. See connecting Clay and Salesloft.
3. An automatic waterfall, started from Salesloft
A waterfall asks your providers one after another, in your order, and stops at the first one that finds the number. Started automatically when someone joins a cadence, it needs no rep effort at all.
- Good for: the most coverage for the least spend, with no manual steps.
- Watch for: loops that look the same person up twice, and tools that resell credits at a markup instead of using your own provider accounts.
What to check, whichever you choose
- Fills blanks by default. It shouldn't overwrite a number a rep has already confirmed.
- Records the source. You'll want to know which provider found each number, so you can tell which is worth paying for.
- Doesn't pay twice. Someone added to two cadences shouldn't be looked up twice, and a no-match shouldn't be retried every day.
- Watches credits. A provider that runs dry mid-month silently stops filling numbers.
- Measures connects, not just finds. A provider with a high hit rate isn't worth much if its numbers don't get answered.
Pulsar Enrich runs a waterfall of the providers you already pay for, on your own keys, whenever someone joins a cadence you choose. It fills blanks only by default and records the provider behind every find. See Pulsar Enrich
Related guides
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